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[HCMC] Content Planner

Nơi làm việc:Hồ Chí Minh (TP)
Số lượng: 1
Ngày hết hạn:5/1/2026

MÔ TẢ CÔNG VIỆC:

  • Connection/Connections Planner (more on the media side—OOH Vendors/Dentsu Media). Focus: channel roles, communication architecture, translating audience insights into the mix and the asset menu needed per touchpoint.
  • Social Strategist/Digital Strategist (more on the brand side). Focus: platform behaviors (TikTok/Meta/YouTube), content formats, playbooks & influencers.
  1. Define the channel & asset system
    • Map the role of each channel across the funnel and list the exact asset types required (e.g., YT 6s bumpers for reach; IG Reels 15s for mid-funnel; DOOH 10–15s loops; OOH static with single-minded message & product-centric.

+ Connections/Planning + Content Strategy partner here.

  1. Set content governance & reusability
    • Create taxonomies, metadata, and tagging so assets can be reused/resized efficiently across markets and platforms; document best practices/playbooks.  
    • Collaborate closely with marketing teams to handle OCM campaign including social media channels, scheduling posts, monitoring analytics and ad performance of online content to ensure media reach, content engagement.

+ This sits squarely with Content Strategists.

  1. Translate specs into briefs
    • Turn the media plan into a Channel–Asset Matrix (sizes, durations, ratios, file weights, copy limits, safe zones) and write channel briefs that explain the creative dos/don’ts per platform. Social/Digital Strategists co-own platform nuances.
    • Liaise with Digital Media planner and Ecom team to develop structured assets enhance with business data and a variety of compelling creative ad that work across different Ecom platforms and marketing stages.
  2. Partner with UX/Creative/Production
    • Work with designers and producers to ensure content enhances the experience and ships on-spec; run pre-flight QA with Ad Ops/OOH vendors.
    • Produce creative ads including visual and text (copy) for channel’s monthly campaign to drive offsite traffic and support sale based on monthly Ecommerce briefing and plan
  3. Codify & scale
    • Build repeatable systems (templates, checklists, guidance docs) and train brand teams so future campaigns follow rules and the best practice of platforms.
    • Manage company online assets (Meta/Youtube/Tiktok account) and support brand team in handling advertising policies violation issues and community guidelines

Typical deliverables you’d see at ROHTO

  • Comms/Connections Architecture: the funnel map with channel roles and messaging jobs-to-be-done. (Connections Planning.)
  • Channel–Asset Matrix: required formats per placement (e.g., 9:16, 1:1, 4:5; :06/:15/:30; max KB; captions; logo rules; OOH bleed/safe area). (Content/Social Strategist + Designer/Producer.)
  • Content Governance Guide: taxonomy, tagging, naming, and reuse rules (e.g., language variants, markets, lifecycle status). (Content Strategy.)
  • Platform Playbooks: TikTok hooks, YouTube branding windows, Meta safe-text zones, DOOH motion guardrails, OOH readability standards. (Social/Digital Strategist, with Creative.)
  • Testing Roadmap: asset-level hypotheses (e.g., hook pacing, CTA phrasing, length variants), readouts, and roll-forward rules. (Shared across media + creative; often led by Connections + Social.)

Concrete example (how they’d spec a cross-channel flight)

  • YouTube: 06 bumpers for reach; :15 skippable for mid-funnel; brand in first 5s; end card 3s.
  • Meta: 1:1 & 4:5 statics; 16:9 in-stream video and 9:16 short video (:06–:15) with captions; keep text in safe zones.
  • TikTok: 9:16 native edits; creator variants; subtitles burned-in; quick hook (brand/logo) <2s.
  • DOOH: 10–15s loop; large type; no fine detail; vendor-specific resolutions.
  • OOH print: Product-centric, highlight key message, function; high contrast; bleed/safe-area per site pack.
    These decisions are documented in the Channel–Asset Matrix and Playbooks, then enforced in production/QA. 

YÊU CẦU CÔNG VIỆC:

Bachelor's Degree in a related major

Supplementary Certificate

Ex:

  • Microsoft Offices
  • Language: IELTS / TOEIC…

THÔNG TIN KHÁC:

  • Thử việc: 2 months of probation with full salary
  • Cơ hội huấn luyện:

    A2E skill training
    Pre-mortems
    Prioritization
    Problem solving
    Owner’s mindset
    Idea generation
    Coaching
    Influencing
    Courageous conversations
    Effective communication
    Presenting with impact
    Closed-loop conversations
    Creating business value
    Effective meetings
    Effective emailing
    Organizational health

  • Đồng nghiệp: Friendly, supportive
  • Ngày nghỉ:

    - 15 working days: from full 1 year to less than 3 years;
    - 16 working days: from full 3 years to less than 7 years;
    - 22 working days: from full 7 years or more to less than 37 years.

  • Phúc lợi:

    Competitive total income up to 15- month salary per year
    Japanese Personal Health Insurance for Staffs over 2 years contribution
    Attractive training path & career path for each position
    Energetic, supportive & professional working environment
    Company trip, Team building activities
    Holiday events

  • Phụ cấp khác: Parking fee
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© 2015 Bản quyền của Công ty TNHH Rohto-Mentholatum (Việt Nam)

Số ĐKKD: 3700239769 do Sở KHĐT T. Bình Dương cấp ngày 23/09/1998
Địa chỉ: 16 VSIP đường số 5 Khu công nghiệp Việt Nam - Singapore, P. Bình Hòa, Thành phố Hồ Chí Minh 
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